InterNETwork Marketing Success

Robert Kiyosaki's quadrant has been around for a long time now. In fact it's been around a lot longer than Kiyosaki! Prior to Kiyosaki's brilliant visual we knew it as O.P.T.  (other peoples time ) and O.P.M. (other peoples money). Most of us came to understand O.P.M.personally with mutual funds; putting  hard earned savings into a pool with other people to allow us to buy investments that could never be purchased by an individual. Our only true understanding of O.P.T. was usually from the wrong end of the stick; the employee end. But for the business owner you represent  O.P.T. to him. These 2 acronyms represent the secret of the rich: leverage.

My big Oprah light bulb moment came when I read page 4 of Cashflow Quadrant . The buckets of water story impacted me as though a bucket of water had been thrown in my face! Prior to reading this I had always considered myself a business owner. I was not a business owner; I was self-employed. BIG DIFFERENCE! When Kiyosaki asked the question: If you went away for a year what would your business look like? It suddenly dawned on me; I was my business! Chief cook and bottle washer! When I stopped the money stopped! A business owner on the other hand is in a semi-absentee ownership  position. When she returns her business is bigger than when she went away! 

Statistically by age 65, 95% of us were either already dead, dead broke, or still working. This statistic has been around for a very long time. Employees and Self-Employed individuals make up this left side of Kiyosaki's quadrant. Only 5% make up the right side, business owners and investors. Typically people jump from the left to the right by investing in real estate or the stock market. However Kiyosaki recommends that you become a business owner first and take the revenue from your business and invest in the "I"quadrant. If you are not making 70% of your money as passive income you are just gambling.

Okay, so how do you become a business owner? There are only 3 ways. You can create your own system as in the case of Sam Walton; but that takes a long time and costs a lot of money. Secondly you can buy a franchise. I can remember when they were considered a scam and now I believe they represent 34% of the GNP. The drawback of course is that they cost a lot of money. The 3rd way is what is called a private franchise or network marketing. Kiyosaki endorses this industry; but only if they have a good educational system. In Chapter 4 of Cashflow Quadrant he outlines what to look for when looking for a system to join.

I passionately believe in the network marketing model. I believe it is the only truly viable way for the average person to develop passive income.  The industry has a tarnished image to say the least but we don't want to throw the baby out with the bathwater so to speak. Yes there is a 97% failure rate but if 95% of us are going to fail anyway why not be in charge of our destiny?  Network Marketing is the solution to O.P.T. This is a way for us all to team together and work together for the benefit of all. This is our chance to create leverage. The internet is the biggest leveraging tool this world has ever seen. As we move forward together into this new era of InterNETwork Marketing we can participate in the "B" Quadrant together.  The "B" Quadrant is the "We" Quadrant. Let's roll!