The Attraction Marketer’s Manifesto teaches Attraction Marketing by Differentiation
Wednesday, March 4, 2009 at 12:16PM I’ve just read through The Attraction Marketer’s Manifesto for a second time. I can’t believe this attraction marketing training was free! Ann Sieg who tipped the network marketing industry on its ear with her blockbuster ebook The Renegade Network Marketer has just hit the ball out of the park!
The Attraction Marketer’s Manifesto is a sequel in a sense. The Renegade Network Marketer in some respects raised more questions than it answered. Although it offered phenomenal value; an entire system for free; it tended to be overwhelming for most. It was like Ann Sieg gave us four years worth of university books on our first day of class.
The Attraction Marketer’s Manifesto goes into the details of how to get started with your own attraction marketing. Ann Sieg sums it up with two words: teaching sells. “Teaching Sells” is about to become a new buzz word in my opinion. Just remember you heard it here first.
Millions are flocking online and hawking their deal. It’s not very attractive. At every click you are being bombarded with ads, pop-ups, videos playing automatically to the point where it is all just ‘noise’. Attraction marketing training is the missing piece of the puzzle.
How do you separate yourself from the crowd?
How do you, in Ann Sieg’s words: differentiate?
To begin to attract potential business partners to you, you must raise your credibility. When you offer valuable content in the form of information to provide solutions to peoples problems you begin to differentiate yourself. You become what is called a solutions provider
You offer value with no strings attached. If they like what they read they will check you out further on their own; they will be pre-sold. They will be attracted to you. This isn’t about pitching or selling; this is about creating relationships, long term. You can share a review of a product or a book which will help them form their own opinion. When you separate from the crowd in this manner people are naturally attracted to you. You are the calm in the storm.
There are several social marketing sites now where you can post your informative content. Squidoo, hubpages, ezine articles to name a few. For more on attraction marketing training. Did you know that you offer a newsletter on a regular basis you can package it into a free report and it becomes an eBook?
There are multiple ways to provide value. In fact there is a terrific webinar offered at TheWorksTeam.com by Lisa Hanfileti. This is a password protected site so if you know anyone that attends these free webinars ask for the password or contact me. Lisa teaches a ladder approach to providing value. Everyone can start with writing articles and then progress to audio, video, an information product onto giving webinars and coaching. The sky is the limit.
Typically we want to attract anyone and everyone; old teachings die hard. You are far better off to narrow your niche and narrow your target market. You can then dominate a niche and become known as the GoToGal for video or the TwitterGuy. This is attraction marketing. This is how you distinguish yourself from the pack. This is how you differentiate.
An example of this is a friend of mine, Kathy Hargis is beginning a series of webinars to help people maximize what they learned in The Attraction Marketer’s Manifesto. The first one will be held Thursday, March 5th at 6:30 p.m. PST/9:30 p.m. EST. Click here to register for the webinar: The Attraction Marketer's Manifesto eBook
We are at a very exciting time. Robert Kiyosaki once said that the secret of the rich was leverage. Well a tool that is the king and queen of leverage is the internet. It’s a tool that we can all tap into and use to become attraction marketers. If you haven’t read The Attraction Marketer’s Manifesto by Ann Sieg what are you waiting for? Attraction marketing is the way to differentiate yourself.



Reader Comments (4)
Hi Irene,
Great summary! I also resonate with the Teaching Sells mantra. I think it will be the motto of the new breed of network marketers just like "Givers Gain" is the mantra of BNI.
Thanks for the promo of my webinar. I bookmarked this article.
--Kathy
Thanks Kathy, Attraction Marketing is such a breath of fresh air! It is so much more fun to give value than to pitch my deal at every whiff of an opportunity.
To your $uccess,
Irene
I agree that attraction marketing is about finding your way to differentiate yourself from the masses. The internet is filled with "me too's"...and so it's not too hard to stand out amongst the crowd.
Good article Irene!
Corrisa
Thanks Corrisa,
It is definitely a huge shift in thinking for people but it sure is a lot more fun than doing business the old way!