InternetWORK Marketing Success

I have just listened to a live video chat with Ed Dale on his Ustream channel.

Ed covered 3 big announcements that have been made in the last week and explained how they relate to you and me.

You can watch the video chat in it's entirety:

Live video chat by Ustream

First: Last week iTunes came out with a new subscription package. As Paul Colligan pointed out; if you are a marketer with a digital product you can now deliver it to the masses. You can deliver an entire course as long as it is digital or pdf. You can deliver it to a massive digital market place. There is nothing else that comes close. There are no digital rights attached. What a fantastic opportunity to distribute our content.

Don’t have a product yet? Have you read Ann Sieg’s The Attraction Marketer’s Manifesto yet? What are you waiting for?! This is so much easier and such an inexpensive way to market!

Second:  An announcement: Amazon’s Kindle is now available on iPhone and iPodTouch. Kindle is a way to get books delivered wirelessly. Basically it’s an iPod for books. If you have a US credit card you have access to Kindle for books, newspapers etc. Kindle was a nice little product and had sold about ½ million. They have now gone from ½ million to how many iPhone and iPod touch users are available? This is a huge market. Huge.

Many of us have an ebook in us, just waiting to be pubished. Take 30 minutes and learn how to become a Kindle publisher. Did I ask you if you had read The Attraction Marketer’s Manifesto yet? There are a ton of ideas in there. Not only ideas but suggestions on how you can repackage existing content into an ebook. Have you written 20 or so articles yet? Have you got a newsletter?

The third topic that Ed Dale covered was the latest changes at Facebook. This is a hot topic for anyone in internet marketing.

A couple of points he made to put things in perspective. 175 milion people are now on Facebook. But what was even more stunning is that that figure was only representative of those that had logged on int the last 30 days.

Facebook is growing a Twitter every 10 days in Ed Dales words. There are 750,000 new users every day. He said that if Facebook stopped and took on no new members and if Twitter grew at the same rate as it did last week it would take Twitter 36 years to catch up. Now I can’t quite get my head around that one!

Now why is this important to us?

Gary Halbert said as marketers we have to be where the market is. Ed Dale said that people are “fleeing to facebook”; they are tired of the internet and virus warnings.

Ed gave the analogy of moving from DOS to Windows. You could do more with DOS but Windows soon became the norm.

He wanted to be able to send a message in a variety of ways. This is what is so great about Twitter but is what sucked about Facebook. Ed Dale says that newsfeeds are the holy grail of Facebook.

About a year ago Facebook published Facebook pages; its confusing because it looks similar but it is different. On Facebook you can only have one profile whereas on Facebook pages you can promote whatever it is you do or sell. However it was still useless because you couldn’t communicate with everyone all at once.

What Ed referred to as the Facebook bombshell is you can now go to the facebook page and when you posts an update it will go into your fans newsfeed. So when you type in an update, it goes into your fans newsfeed and they see as soon as they log in.

You need to create an easy url to redirect. Ed’s page is Tubbynerd.com/facebook and takes you to his fan page where you can become a fan.

This is the biggest thing in Facebook since it started. This new Facebook pages is the missing link; its fantastic.

Prior to this you couldn’t communicate with people in one place and have their updates appear. They would never see you again unless they went to your page. If you ask people to do even one more step they are gone.

Now you can see what content they look at, how many fans, their demographics etc. “Demographics is manna from heaven.”

People use Google to search for stuff. People are on Facebook interacting in their life. “This is the water cooler.” Facebook has provided an amazing infrastructure. Before with a group you could only message up to 500 but as of today that’s over.

There is now a FB guide; read it on how to do.
www.facebook.com/advertising/facebookgage/productguide.pdf